SF Trainers We Love

Best fit: People who want fitness and food coaching from one practitioner, with a strong group component.

A Nutritional Therapy Practitioner and fitness coach with more than 30 years in the field. Her current offering includes one-to-one sessions, livestream and on-demand HIIT, group nutrition programs, and the BodyByBinay app. Marin Magazine named her Best Health and Wellness Coach in 2024 after recognizing her as Best Fitness Instructor in 2022 and 2023.

Best fit: Beginners through experienced clients who want individualized strength coaching with an athletic emphasis.

A Bay Area native, General Manager of LuxFit Hayes Valley, and founder of Phillipyfit. He coaches one-to-one and leads LuxFit’s Athletic Strength class, which uses movement patterns beyond conventional gym training. His background includes a bachelor’s degree in kinesiology and training in Precision Nutrition, Russian kettlebells, and Animal Flow.

Best fit: Women and mothers who want strength coaching that can accommodate busy schedules and different experience levels.

A personal trainer, nutrition coach, and founder of CrossFit 7x7’s Strength & Conditioning class. A former commercial photographer and mother of two, she moved into coaching after discovering CrossFit. Her current credentials include CrossFit L1, NASM-CPT, Precision Nutrition L1, and Hyrox Performance Coach. She also leads open-water swims with the South End Rowing Club.

Best fit: People looking for a boutique Pilates studio in the Marina with a strong community, rather than conventional personal training.

Founder, owner, and full-time instructor at Sage Pilates, which opened in December 2025. The Cow Hollow studio offers mat classes, small-format reformer sessions, and one-to-one lessons.

Best fit: Athletes and data-minded clients who want training paired with objective performance or movement testing.

Custom Fit’s Director of Sports Performance & Testing and an ACSM Certified Exercise Physiologist. His background includes gym coaching and work in a physical therapy clinic, with a focus on safe, effective performance training. At Custom Fit, he can connect training with services such as 3D gait analysis, DEXA body-composition scans, and strength and power testing.

Best fit: People who want inclusive, community-oriented strength coaching and several class formats under one roof.

Founder and Head Trainer at Revel Training Club, with a fitness career that began in New York City in 2004. Her Richmond District studio offers personal training, strength classes, yoga, mat Pilates, and self-defense. Jess’s stated focus is bringing more women into fitness and self-defense while making gym culture easier to navigate.

Best fit: Lifestyle clients who want structured online coaching, plus aspiring or active bikini competitors seeking Olympia-stage experience.

An IFBB Bikini Olympian and online lifestyle and competition coach with FitBody Fusion. She began competing in the NPC in 2018, earned her pro card at the 2019 USA Championships, and qualified for the 2020 Bikini Olympia. She remains active on the 2026 pro circuit, recently placing second at Legions, fourth at Mile High Pro, and fifth at Wasatch Warrior.

Best fit: Clients who value formal exercise-science education or want strength coaching informed by bodybuilding.

A Bay Area–raised trainer with nearly a decade in fitness. She currently coaches at Gymworx in Potrero Hill, which lists her with an MS in Exercise Science and Nutrition. Her public professional profile also lists NASM-CPT and Precision Nutrition Level 1 credentials, and her background includes NPC bikini, figure, and wellness competition.